Shonali
What does a balanced
diet look like?
The Brand: 'Shonali' is the company run by macrobiotic nutritionist and chef, Shonali Sabherwal. The brand offers personal nutritional consultation, runs workshops and has a range of products for sale online and at select retail outlets.
The Process: The brand was originally called 'Soulfood'. Our market studies revealed that there was a disconnect in the customers' minds between Shonali, the person, and Soulfood, the brand, as people were more familiar with her by name. A logical conclusion led to renaming the company and the creation of an identity for 'Shonali'.
The Design: The identity and packaging is evocative of Shonali as a person. It is light, fresh and informative of positive living and healthy eating based on the science of macrobiotics.
Read LessBranding / Packaging / Digital
Collaborators:
StruckBy
(Website Design)
Team:
Sudeepti Tucker, Sneha Punjabi, Rohnit Rehani, Hanumant Khanna