Inspiring the conservationist in you
Strategy / Branding
Collaborators:
Meera Kumari
Team:
Shikar Rustagi, Noel Puthoor, Shipra Bharati, Hanumant Khanna
The Ecosystem: Corridor is a planet-first initiative focused on awakening the conservationist within people. Founded by a family with a legacy of stewardship in the Corbett and Himalayan regions, it is built on the belief that meaningful conservation begins with curiosity and lived experience. Through elegant retreats, immersive journeys, and impact-led initiatives, Corridor creates considered moments in remote landscapes, fostering lasting connections to nature and its heritage.
Reconnecting: As an umbrella brand spanning multiple retreats, regeneration and conservation projects, festivals, and products, Corridor's identity required a sense of restraint and longevity. A seemingly classic logotype subtly embeds the idea of regenerating corridors. Patterns, illustrations, and symbols extend this language, echoing the slow formation of connections between once-isolated ecosystems.

Rewilding
A wilderness corridor is a protected stretch of land that connects fragmented habitats, allowing wildlife,
ecosystems, and natural processes to move, recover, and thrive. Without these vital links, forests become
isolated islands, restricting the natural flow of migration, foraging, breeding, and expansion. The branding
draws from an idea of regeneration, visualising the slow reformation of channels once lost.


