Distillers since 1958
Strategy / Illustration / Environment
Collaborators:
VDIS (Production)
Team:
Jasmine Arora, Shikhar Rustagi, Noel Puthoor, Shipra Bharati, Hanumant Khanna
Changing Times: Globus Spirits Ltd., one of India's leading alcohol companies, carries a legacy that spans decades. In line with the company's expansion strategies, the headquarters in New Delhi was undergoing renovations to accommodate evolving business needs. This period of transition presented more than a spatial upgrade, it revealed an opportunity to transform a once sombre workspace into a living narrative, capable of fostering deeper personal and emotional connections.
The Vision: The ambition was to create an office that informs as much as it inspires, educating teams and visitors about the company's heritage and present-day operations, while cultivating a culture of creativity, collaboration, and innovation. Layered storytelling across the environment ensures that each visit reveals something new, encouraging curiosity and continued engagement.
A Story in Motion: Waves of Spirit emerged as the guiding theme, shaping both the flow of information and the illustrative language throughout the space. It unifies the office conceptually and visually, creating rhythm and continuity. A restrained colour palette, rooted in the Globus brand, is complemented by brass, copper, and textured finishes—introducing a warmth reminiscent of whisky itself.
Upon entering the office, visitors are welcomed at the reception by five towering copper column stills. Illuminated windows on each still reveal images and text that tell a poetic story of the spirit's journey from grain to glass, setting the tone for the layered narrative that follows.
The exhibition room presents the company's past with reverence, celebrates its present with pride, and looks confidently toward the future. Acting as the central hub of the office, it connects to surrounding corridors and spaces, each extending the narrative through displays that inform, educate, or simply delight through visual and material expression.
Adaptive Illustration
An expressive language of undulating lines flows through the space. Fluid and organic, these lines occasionally
converge to suggest fleeting forms before dissolving again at the edges. The illustrations serve multiple
purposes—communicating ideas, enriching the aesthetic character of the environment, and at times functioning as
subtle visual screens across glass cabins.
