Taking you to the
source of healthy food

Branding / Packaging

I Say Organic

Sudeepti Tucker
Kriti Monga

The Company: I Say Organic sources organic produce from a select set of farmers to sell at their store and for delivery to customers' homes. The brand has a range of fresh and packaged goods with a promise of the highest organic food standards.

The Name & Identity: The name 'I Say Organic' was created to convey a current, youthful approachability and a resolute declaration in the voice of the company and its consumers alike. The ever-changing identity plays with the seasonal nature of locally sourced produce, keeping it fresh and versatile.

The Packaging: The illustrated packaging depicts the company's target audience – the young, urban, eco and health conscious consumer, in beautiful natural settings at the source of the particular product. The range of over 100 products which include spices, grains, lentils, pickles, honey and oils have been packaged with care keeping in mind their individual preservation processes, ergonomics and usability.