A distinctive new look for the progressive fashion duo

Branding / Print / Packaging

Sujay Sanan, Hanumant Khanna

The Label: The fashion label is run by the brothers Shantanu and Nikhil Mehra. With nearly two decades in fashion, the design duo is well known in India and internationally.

The Brief: With the launch of a second prêt line and a decision to open more stores across India, the designers felt it was the right time to look at their branding. While the label was growing, they were concerned that they lacked a discernable identity that was true to who they were.

The Design: The label's motifs and vintage palette echo traditional India while its drapes and silhouettes exude a modern personality. The identities created for Shantanu & Nikhil couture and their prêt label, S&N Drape, capture this through simple but confident word marks and a distinct colour palette.